Banana Republic Pop-up Store

Melrose Avenue, Los Angeles, California, USA 2023

Incorporating artificial intelligence during the design phase of this pop-up facade wrap was essential for fostering a collaborative and iterative process among the different disciplines involved.

The BR Home Flagship X IMAGINE by CASATI pop-up store represents the fusion of design, craftsmanship, and cutting-edge technology. This project, developed by Stefano Casati and Banana Republic, has created a venue that hosts, inspires, and changes how commercial spaces are perceived within the urban landscape.

The pop-up facade was engineered by Define Engineers devising the concept of mass-customised aluminium cassette units. Each unit similar to a unitised facade panel has repetitive detailing for rapid construction while being able to have varied laser-cut pattern on the front aluminium sheet. The cassettes also feature integrated lighting. This fully integrated cassette approach led to the pop-up being constructed within a few days.

Client: Banana Republic
Architecture and Interior Design: IMAGINE by CASATI

Consultants

Project Manager: Adriano Scarfo IxC
Technical Architect: Nu-Metis Studio
Structural engineer: Define Engineers
Lighting: Michael Wagner